Built by an operator who has run the playbook.
IV Therapy Marketing is a niche brand of JBL Digital Marketing, founded by Josh Blakeley in 2017. Built specifically because IV hydration businesses deserve marketing made for them, not adapted from a contractor template.
Founder, IV Therapy Marketing
Currently based in San Diego, CA
From Brisbane to San Diego, building marketing systems that actually move bookings.
Josh founded JBL Digital Marketing in 2017, driven by a mission to help local service businesses leverage online marketing and automation to scale effectively. Originally from Brisbane, Australia, he now lives in San Diego, California with his wife Chelle and their son Theo.
Backed by extensive experience in digital marketing and entrepreneurship, Josh has developed a proven methodology that generates consistent results for clients. His practical, hands-on approach has helped numerous service businesses boost online visibility, generate quality leads, and maximize profitability through strategic marketing.
IV Therapy Marketing was spun out of JBL Digital Marketing after Josh noticed that IV hydration clinics and mobile drip operators were running marketing systems built for plumbers, dentists, or general wellness brands. The category needed playbooks tuned to its actual buyer psychology, its actual booking flow, and its actual HIPAA exposure. So we built them.
Take complexity out of IV therapy marketing.
Equip IV hydration clinics and mobile drip operators with cutting-edge marketing automation, the best of AI tools, and playbooks that just work. So small and mid-sized clinics can compete with the venture-backed chains and stay independent.
Results-driven strategies.
Every campaign is designed to deliver real, measurable outcomes. Booked drips, repeat patients, sustainable revenue. Not vanity metrics. We never run a “branding” engagement that does not also produce bookings.
CRM + automation expertise.
Through JBL Connect, our proprietary CRM and automation platform configured HIPAA-aware for IV clients, we simplify lead capture, follow-up, and patient management. SMS reminders, booking sync, source attribution, all in one place.
Built around clinic-owner reality.
We have faced the same growth challenges clinic owners do: tight budgets, fierce competition, marketing tools that were not made for medical-adjacent businesses. We tailor practical solutions to those constraints, not idealized ones.
Want to talk through your situation?
A Discovery Call is a 15-minute scoping conversation. No pitch deck. Just an honest read on whether IVTM is the right fit for your clinic right now.